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Vive and Co logo

CLIENT: Vive + Co

Vive is a coach, mum, writer and an artist.

 

This logo was born out of Vive's art. It started as a doodle that represented many things, including a ring from her grandmother.

The round shape is feminine and the five dots can represent fingers - alluding to being held. They can also represent the 5 senses as Vive's work focuses on how things feel in your body and paying attention to those feelings.

The brand needed to convey, playfulness, soft edges, organic fluidity, feeling, connection and being whole.

The irregular shaped circles embody this beautifully as does the addition of the hand drawn native flora elements and the font used for the logotype.

The muted tones feel approachable and earthy and including 6 different colours in the brand adds an element of variety and fun.

 

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Inspired to work with me?

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