CLIENT: Vive + Co

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Vive is a coach, mum, writer and an artist.

 

This logo was born out of Vive's art. It started as a doodle that represented many things, including a ring from her grandmother.

The round shape is feminine and the five dots can represent fingers - alluding to being held. They can also represent the 5 senses as Vive's work focuses on how things feel in your body and paying attention to those feelings.

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The brand needed to convey, playfulness, soft edges, organic fluidity, feeling, connection and being whole.

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The irregular shaped circles embody this beautifully as does the addition of the hand drawn native flora elements and the font used for the logotype.

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The muted tones feel approachable and earthy and including 6 different colours in the brand adds an element of variety and fun.

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