CLIENT: TRANQUILOSPHERE

 

Tranquilosphere is a unique product made specifically for the Spa and Beauty Industry. They provide a catalogue of high quality recordings of mindfulness mediations written specifically for clients to enjoy before, after or during a treatment. 

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I used the idea of calming waters and smooth flowing lines that use negative space to indicate a sphere/circle rather than being too literal.

 

Visually when you search images for tranquil, scenes of water, mountains, smooth stones and clouds are what show up. This concept evokes the same feelings but in a unique way.

 

The definition of Tranquil is: Free from disturbance; calm

Having the two halves of the circle in some variations represents a reflection that is only visible when waters are ‘free from disturbance’.

 

The choice of font is elegant and having the combo of the handwritten font helps soften it further.