CLIENT: Lynne Daniels Psychology

 

Lynne Daniels Psychology specialises in working with children.

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She wanted her brand to have a playfulness to it and to embody growth and transformation that can happen through her work. 

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The butterfly was included in her branding to represent this transformation. Perhaps just as important is the dashed curved line that represents the butterfly's flight. This represents organic development as opposed to linear pathways. 

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We wanted to strike the balance with playfulness but being professional and represent Lynne as much as her young patients.