CLIENT: BEAUTIFUL BLESSINGWAYS

 

This project involved taking a concept and creating a brand around it that was then applied and extended to all aspects and elements of this product and business.

​

Beautiful Blessingways provides a modern alternative to a baby shower that focuses on celebrating the Mother. 

​

This concept is steeped in ancient rituals from the heart. It felt it needed a traditional folky approach to the branding.

​

The starting point was the pregnant woman surrounded by flowers that I custom painted. This then informed the product selection and how the branding was handled on all the packaging. To compliment the intricate nature of the illustration it was important to have a simple typographic element to the brand. This could sit alongside the illustration or be used as a stand along element. 

The central rose of the illustration was also used as a stand along element throughout the packaging design.